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I make $25,000/mo with a Bootstrapped CRM
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Arnaud Belinga built Breakcold to $25K MRR in the toughest market in SaaS: CRM.
Then he got stuck there for a year.
He had two options: take one of the acquisition offers on the table, or rebuild the entire product from scratch and risk killing the business.
He chose to rebuild.
In this episode, Arnaud shares:
How he went from $2K to $25K MRR with SEO and LinkedIn
Why he fired his team of 5 and had his best month ever right after
Why cheap software attracts customers who churn
And how to pick a SaaS that has low churn by nature
Try Breakcold: https://www.breakcold.com/?via=florian
Find Arnaud on X: https://x.com/ArnaudBelingaCX
Find me:
X: https://x.com/floriandarroman
Newsletter: https://floriandarroman.com
This podcast is brought to you by Distribb.
We automate your SEO and AI visibility so customers find you on autopilot, from Google and AI.
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Chapters:
โ Intro
โ How he accidentally built a CRM
โ Two failed SaaS before Breakcold
โ First $2K MRR from X
โ 40% churn and the pivot
โ Why bet on the CRM market
โ Ditching X for LinkedIn
โ $5K to $25K with SEO
โ Solopreneur vs team
โ Don't sell cheap software
โ One product vs many products
โ How to get customers on calls
โ Hiring 5, scaling back to 2
โ Sell or rebuild
โ Going all in on distribution
โ Profitable Founder Mastermind
โ What he'd do differently