Zero to $25K/Month With One Marketing Channel | build in public

👋 Try Distribb for Free: https://distribb.io?utm_source=yt-sleek These 3 founders built Reweb, pivoted 4 times, and were so broke in Bali they could just afford the flight home. So they had 2 options: - go back home - take a last shot They made one last bet on Sleek, a mobile app design tool for non-technical founders. 6 months later, they hit $25K MRR. We cover how they niched down from a general design tool to one ICP, the exact X launch strategy that got them 600K impressions on day one, the Elon Musk retweet that went viral but converted zero customers, the Starter Story Build video that brought 100-150 paying customers, and why they turned down an acquisition offer from a huge company to keep going. Sleek's links: 🌐 Website: https://sleek.design/?ref=florian 🐦 Twitter: https://x.com/sleekdotdesign Chapters: - Intro - Zero to 25K MRR: the real story - Reweb 1.0: the first product - How Lovable killed their momentum - AI as a nice-to-have vs the main product - The forced pivot to Reweb 2.0 - The 80/20 mistake: building for everyone - Why no one was truly loving the product - Cursor meets Figma: the viral tweet that didn't convert - How they niched down to mobile only - Why they kept going after 4 pivots - Broke in Bali: the last shot - Going all in with a few thousand left - What Sleek does and who it's for - The X launch strategy - The fake waitlist trick - Automate your SEO with Distribb - Managing AI costs in real time - The wow effect that made the paywall work - X templates that go systematically viral - The Elon Musk retweet story - How Starter Story found them - The full workflow video strategy - 120K views = 100-150 customers - Reddit, SEO, and GEO strategy - Is there a ceiling on Sleek's growth? - The dark side of 3 co-founders - Why generalists make better teams - Different profiles = better decisions - Would you have quit if you were alone? - The acquisition offer - Why they said no