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I Sold My $800K/Year Agency to Go All-In on My SaaS
1.1K views · 2 weeks ago
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Youssef built a lead gen agency to $800K a year.
Then he sold it to go all-in on a SaaS.
Most agency owners never make that jump.
He did it as a completely non-technical founder, survived a cease and desist from LinkedIn that threatened 100% of his revenue overnight, and rebuilt the entire company around AI.
In this episode we break down how to turn a service business into a SaaS, the one channel that drives 50% of his customers, and why he thinks the SaaS interface is about to die.
What you'll learn:
- How to find the one problem in your agency worth productizing
- How a non-technical founder finds the right technical co-founder
- The distribution channel that took him from stuck to scaling
- How he survived and pivoted from a LinkedIn cease and desist
- Why he's betting everything on API and MCP
Connect with Youssef:
X: https://x.com/imtheyouss
YouTube: https://www.youtube.com/@theyousstube
Scalelist: https://scalelist.com/?utm_source=profitablefounder
Find me:
X: https://x.com/floriandarroman
Newsletter: https://floriandarroman
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CHAPTERS:
- Intro
- Why he attacked a "red ocean"
- Building a SaaS as a non-technical founder
- His unfair advantage: knowing the industry
- The biggest mistake agency owners make
- "It sucks to have an agency"
- Selling the agency to go all-in
- Why outbound failed for his SaaS
- The channel that became 50% of acquisition
- The worst mic ever (and his video process)
- Their SEO strategy
- Product market fit, then disaster
- The LinkedIn cease and desist
- The real vision: a Bloomberg for salespeople
- Why they raised money and how to pick investors
- The full pivot: marketing and positioning
- Hiring his wife to run YouTube
- Going all-in on API and MCP
- His advice if he started over
- Making the product AI-agent friendly